Tracks

Pick the job you're stuck on.

The playbook has 13 plays. A track puts the right ones in order, tells you what each week produces, and says how you'll know it worked. Start at the top and work down.

Grow a company LinkedIn page

~6 weeks, then ongoing

“Our page posts when someone remembers to, and nobody reads it.”

Positioning & the wedge → Voice & messaging → The surface map → LinkedIn: publish tactical playbooks → Operating cadence

Open the run sheet

Launch a product (or Product Hunt)

2-3 weeks to launch day, plus the week after

“We have a launch date and no plan for the days around it.”

Positioning & the wedge → The viral engine → The surface map → Product-led growth → Growth loops

Open the run sheet

Fix positioning that sounds like everyone else

1-2 weeks

“The product is good but the words could belong to any competitor.”

Why things spread → Positioning & the wedge → Voice & messaging → The anti-pattern list

Open the run sheet

Build a loop instead of buying attention twice

3-4 weeks

“Every new user costs the same as the last one.”

Growth loops → Product-led growth → The pricing loop → Operating cadence

Open the run sheet

Outbound that actually gets replies

2 weeks to a working script, then ongoing

“We send a lot of cold email and hear nothing back.”

Positioning & the wedge → Voice & messaging → Outbound → Operating cadence

Open the run sheet

Not sure which one? Score your growth in 60 seconds and I'll point you at one.