Run sheet · ~6 weeks, then ongoing
Grow a company LinkedIn page
“Our page posts when someone remembers to, and nobody reads it.”
A team with a page, no system, and no idea what to post on Monday.
You end up withA wedge statement the page can repeat all year.
You end up withA one-page voice rule sheet anyone can write against.
You end up withOne job for the page, written down, separate from the founder profile.
You end up withA weekly playbook post that teaches one job and hands over a checklist.
You end up withA Friday review: what shipped, what moved, keep or kill.
You're done when
- The page ships weekly without anyone chasing it.
- Comments come from buyers, not from your own team.
- Someone outside the company has re-shared a checklist you published.
It's not working if
- Reach is up but nobody in the comments could ever buy from you.
- Every post needs a founder rewrite before it goes out.
- You can't name the job the last post was teaching.
Everything you'll copy in this track
Steal this · Wedge statement
Fill this in. One sentence each, no adjectives. Everyone in [category] assumes: ______________ We think that's wrong because: ______________ So we do this instead: ______________ Which means [buyer] finally gets: ______________ The people who won't like this: ______________ Test: read the last line out loud. If nobody would object, the wedge is too safe.
Steal this · Voice rules (one page)
We sound like: ______________ We never sound like: ______________ Words we use: ______________ Words we ban: ______________ How we open: ______________ How we handle bad news: say what happened, what we're doing, when we'll update. Before publishing, cut: - every adjective doing no work - every sentence you'd never say out loud - the first paragraph (it's almost always throat-clearing)
Steal this · Surface map
One row per surface you actually maintain. Delete the ones nobody owns. Surface | Job it does | What good looks like | Who owns it LinkedIn page | | | Founder LI | | | Homepage | | | Email | | | Docs / changelog| | | Rule: one job per surface. If two surfaces have the same job, kill one.
Steal this · LinkedIn playbook post outline
Hook: the job they're stuck on, in their words. Wrong default: what most teams do instead, and why it feels safe. The play: what you do instead, in one sentence. The steps: 5 numbered, each one doable this week. Steal this: the checklist, template or script, pasted in full. Question: ask the one thing operators will argue about. Then: reply to every comment with something useful, not "thanks!".
Steal this · ICE scoring sheet
Experiment | Impact 1-10 | Confidence 1-10 | Ease 1-10 | ICE | Owner | Ship by
| | | | | |
ICE = (Impact + Confidence + Ease) / 3. Run the top three. Nothing else.
Friday review, 20 minutes:
- What shipped?
- What did it move? (one number)
- Keep, kill, or double?Run it yourself with the sheet above.
Or I run this track with you - same steps, I do the work.
Company LinkedIn page system