Run sheet · 3-4 weeks
Build a loop instead of buying attention twice
“Every new user costs the same as the last one.”
A product team that has traction but no compounding.
You end up withYour loop written as five sentences, with the leak named.
You end up withA shorter path to the aha, timed with a stopwatch.
You end up withA gate on the graduation moment, not on the aha.
You end up withAn ICE sheet and a weekly review that kills things.
You're done when
- A new user produces something other people can see.
- You can state how many people one turn of the loop brings back.
- The free tier is on the marketing line, on purpose.
It's not working if
- Growth stops the week you stop posting.
- The loop exists on a diagram but not in the product.
- You gated the moment people first get value.
Everything you'll copy in this track
Steal this · Loop map
Write your loop as one sentence per step. If you can't, you don't have a loop yet. Input: a new [user / reader / signup] arrives from ______________ Action: they do ______________ (takes them ___ minutes) Output: that produces ______________ that other people can see Return: which brings back ___ new people per ___ turns Leak: the step most people drop at is ______________ Fix the leak before you add traffic.
Steal this · Time-to-value audit
Time yourself doing your own onboarding with a stopwatch. 0:00 Landing page - what do they click? ____ Signup - how many fields? ____ First screen - is there anything to do, or is it empty? ____ First moment the product is obviously useful (the aha) ____ First thing they'd want to show someone Target: aha under 5 minutes, and nothing between the link and the product except a name. Every field you removed: ______________
Steal this · Free-tier gate worksheet
The aha moment is: ______________ (must be free, always) The graduation moment is: ______________ (this is the gate) We meter on: ______________ (should rise with the value they get) We do NOT meter on: seats, basic usage, or anything that stops them showing others. A free user costs us about: ______________ per month We treat that as: marketing spend, not cost of goods. In-product, the user can always see: how much they've used, and what happens next.
Steal this · ICE scoring sheet
Experiment | Impact 1-10 | Confidence 1-10 | Ease 1-10 | ICE | Owner | Ship by
| | | | | |
ICE = (Impact + Confidence + Ease) / 3. Run the top three. Nothing else.
Friday review, 20 minutes:
- What shipped?
- What did it move? (one number)
- Keep, kill, or double?Run it yourself with the sheet above.
Or I run this track with you - same steps, I do the work.
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