Score your growth against the playbook

1. 01

   Could a stranger repeat your positioning back to you in one sentence?

   Strategy

   Yes - and it's contrarianSort of, but it sounds like everyone elseNo - we describe features
2. 02

   Is there something you publicly stand against?

   Strategy

   Yes - a named rival, habit or dead categoryPrivately, but we don't say it out loudNo - we stay neutral
3. 03

   Does your growth produce inputs for the next turn?

   Engines

   Yes - output feeds the next cyclePartly - one channel compounds, the rest is paidNo - we pour into a funnel each month
4. 04

   How long until a new user gets something real out of the product?

   Engines

   Under 5 minutes, no call neededSame day, with some setupDemo form, sales call, onboarding
5. 05

   Does your tone change by surface (ads vs docs vs social)?

   Execution

   Yes - each surface has a jobRoughly the same voice everywhereWe're funny/formal everywhere at once
6. 06

   When you reach people cold, does it feel written for them?

   Execution

   Yes - one real person, one real reasonTemplated with a merge fieldWe don't do outbound / it's a blast
7. 07

   How do you decide what to ship next?

   Discipline

   Scored backlog, weekly review, killed losersLoose list, whoever shouts loudestWhatever's on fire
8. 08

   Do you have a steal file - documented moves you've studied and adapted?

   Discipline

   Yes, and we ship versions of themWe notice good work but don't write it downNo

Rather just read? The playbook is free and open.